Business Areas

  • Commerce Platform
  • Marketing Platform

O2O Commerce

Customized e-commerce solutions that add value to life

SK Planet’s innovative Vertical Commerce services deliver one of a kind commerce experiences that are tailored perfectly to customer’s needs and expectations. SK Planet closely links online marketplace 11STREET with OK Cashbag, Syrup Wallet and other marketing platforms, and delivers truly distinctive O2O offerings in the fields of food and beverages as well as fashion, while creating innovative business models in the e-commerce industry. Consumers can enjoy the smartest commerce experience available, as personalized services based on data which is closely linked to consumer’s daily lives, minimize time and energy spent while maximizing customer benefits.

Syrup Gifticon

Launched in 2006, Gifticon is Korea’s first mobile voucher service and is known outside of Korea as a sophisticated mobile commerce model. Among peers, Gifticon has a definite advantage in terms of the diversity of partners and products it carries. What’s more is that Gifticon has introduced an online gift exchange and delivery service, and has partnered with many different social network services. Building on this, Gifticon has become many people’s favorite mobile commerce service that is very close to the everyday lives of the consumers. Gifticon also serves as a mobile marketing hub that supports our partnering merchants’ diverse marketing activities, such as the promotion of new products and free giveaways.


PROJECT ANNE is Korea’s first streaming service for fashion that allows style-savvy shoppers to use the clothing subscription services to restyle their wardrobe and try out latest clothes and bags of emerging designers and contemporary brands. Consumers can wear and return stylish fashion items sourced from 200 brands based on their monthly subscription plans and can even enjoy up to 80% off retail prices if they opt to purchase the items that they tried out. Moreover, personal stylists help users discover their most flattering styles and design their look with PROJECT ANNE’s unique collection of clothes. Since launch in September 2016, PROJECT ANNE has been recognized with different prestigious awards such as iF Design Award and will continue to grow to serve its users.