Business Areas

  • Commerce Platform
  • Marketing Platform


Creating a new shopping paradigm

SK Planet is playing a leading role in unveiling a new shopping paradigm with its Commerce Platform, which integrates on/offline and mobile commerce channels. Our innovative Commerce Platform in Korea includes the online marketplace 11STREET, curated commerce platform Shockingdeal by 11STREET, and payment services that serve its customers with unparalleled convenience and security. SK Planet’s global online marketplaces are also delightfully surprising customers.


11STREET is an online marketplace where not only individuals and small merchants but big brand names, department stores, and even supermarket chains also freely interact and engage in commercial transactions. 11STREET provides customers online and mobile access to quality products at affordable prices, with assurance that all transactions will be carried out in a secure manner. Trading on 11STREET is a win-win for both buyers and sellers, as customers can use OK Cashbag points and diverse coupons to pay for goods, while sellers can reach over 23 million potential customers with their 62 million products and services. Furthermore, 11STREET has been recognized as a credible online marketplace for its 24-hour customer service center, Seller Authentication System, and four-phase Purchase Protection System that consists of anti-counterfeit policy, lowest price guarantee program, late delivery compensation, and customer error compensation.


Shockingdeal by 11STREET is a curated commerce platform that satisfies the shopping needs of individual customers by utilizing proven capabilities of the mobile marketplace leader 11STREET. Since its launch in January 2014, Shockingdeal by 11STREET, built on SK Planet’s own technologies and diverse benefits, has posted strong and stable growth in transaction value, number of purchasing members, and participating merchants. Such growth momentum has been backed by tailored product recommendations, large volume sales through limited-time deals, and personalized shopping environment. Shockingdeal by 11STREET will continue to deliver a unique and distinctive shopping experience and stand at the forefront of rapidly growing mobile commerce market.


SK Planet’s online marketplace ‘’ gained great popularity among Turkish users with its differentiated services and programs. On top of its more than 2 million flagship products, numerous coupons, and customer loyalty programs, it also operates a 24-hour customer service center. Furthermore, it provides a variety of seller-oriented programs aimed at increasing their competitiveness and sales. Thanks to these efforts, became the No.1 online shopping mall in Turkey in terms of yearly transaction volume, in just three years after launch. plans to establish a mutually beneficial e-commerce ecosystem which is a win-win proposition for all those involved — the marketplace operator, consumers, and participating merchants, ultimately bringing about a new online shopping experience in Turkey.

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SK Planet’s Malaysian online marketplace 11street has created a new paradigm in the online marketplace service by operating a 24-hour customer service center while also providing competitive programs to support sellers. The programs designed for sellers include training and consulting related to online marketplace operations as well as assistance with taking of their product photos. Moreover, 11street’s mobile app has been rolled out at the same with its online marketplace service, which allows users to enjoy shopping conveniently via both online and mobile channels. 11street will offer e-commerce services optimized for the Malaysian market by utilizing SK Planet’s extensive know-how in operating the Korean, Turkish and Indonesian online marketplaces, while also closely cooperating with the local service providers.

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11street is SK Planet's online marketplace in Thailand. Based on its mobile-optimized content, the online marketplace delivers rich shopping experience and unique e-commerce services in Thailand. Its mobile-oriented service offerings include ‘360-Degree View’ that enables shoppers to rotate product images 360 degrees to get a thorough detail of the products even on small mobile screens and ‘Mobile Seller Office’ which gives merchants the ability to check order status and payment history on mobile devices for the first time in Thailand’s e-commerce industry. 11street’s extensive operational know-how will be transferred to Thai market as 11street aims for market leadership in the Thai e-commerce market brimming with robust growth potential.

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Launched in 2006, Gifticon is Korea’s first mobile voucher service and is known outside of Korea as a sophisticated mobile commerce model. Among peers, Gifticon has a definite advantage in terms of the diversity of partners and products it carries. What’s more is that Gifticon has introduced an online gift exchange and delivery service, and has partnered with many different social network services. Building on this, Gifticon has become many people’s favorite mobile commerce service that is very close to the everyday lives of the consumers. Gifticon also serves as a mobile marketing hub that supports our partnering merchants’ diverse marketing activities, such as the promotion of new products and free giveaways.


PROJECT ANNE is Korea’s first streaming service for fashion that allows style-savvy shoppers to use the clothing subscription services to restyle their wardrobe and try out latest clothes and bags of emerging designers and contemporary brands. Consumers can wear and return stylish fashion items sourced from 200 brands based on their monthly subscription plans and can even enjoy up to 80% off retail prices if they opt to purchase the items that they tried out. Moreover, personal stylists help users discover their most flattering styles and design their look with PROJECT ANNE’s unique collection of clothes. Since launch in September 2016, PROJECT ANNE has been recognized with different prestigious awards such as iF Design Award and will continue to grow to serve its users.

11 Pay

11Pay is the first web-based easy pay service in Korea and also the only simple payment service in the country that supports all operation systems and browsers to save shoppers the trouble of having to install any extra applications or Active X. Whether customers choose to use credit card, bank transfer, or mobile phone payment to pay for their purchases, all they have to do is register their payment information only once and pay for their purchases simply by keying in their payment passcode. Moreover, 11Pay offers the highest level of security which has passed a credible security authentication review, with its advanced encryption technology and its unique system that stores all financial information in a distributed data storage system. Built on a combination of mobile and fin-tech platforms, 11Pay also serves as an integrated payment solution for O2O services. 11Pay will continue to deliver a new level of convenience by allowing users to make payment while enjoying discounts and earning loyalty points at 11st and other partnering shopping malls.