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SK Planet’s T Store Attracts 1 Million KT LG U+ Subscribers

2012.02.06
-  Korea’s largest application store with 12 million users attracts 1 million KT and LG U+ subscribers
-  Contributes to the growth of Korea’s mobile ecosystem by offering 240,000 contents and operating a customer-centered
    system

-  T Store currently available on 93 Android-based devices serviced by three mobile carriers, with more on the way

Seoul, Korea, February 6, 2012 — SK Planet today announced that KT and LG U+ smartphone subscribers using T Store surpassed
the 1 million-mark on February 5.
 
T Store has opened its services to subscribers of all three wireless carriers since May 2010, in line with its policy of openness and
sharing, after initially launching the service for SK Telecom customers on September 2009.
 
Starting with a mere 7,000 KT and LG U+ subscribers in June 2010, T Store attracted a cumulative total of 300,000 users by
September 2011. Just four months later, the number hit 1 million, of which 600,000 are subscribed to KT and the remaining
400,000 to LG U+.
 
Moreover, KT and LG U+ subscribers are active users of T Store, with one in two registered users visiting the marketplace at least
once a day, downloading an average of ten contents per person.
 
SK Planet said that one million KT and LG U+ subscribers are attracted to T Store’s uniqueness that sets it apart from the rest of
the application stores operated by Korea’s wireless service providers or global giants.
 
T Store is Korea’s largest mobile marketplace that offers 240,000 contents in nine categories such as Application, Game, VOD,
Music, e-book, Shopping/Coupon.
 
 
It is also known for a wide selection of offerings that include contents that are exclusive to T Store, such as Civilization, My Country,
Vroomiz series and VOD.
 
Moreover, customers can enjoy diverse payment options to choose from, which include charging purchases to mobile phone bills,
using credit card and T Store Cash. And to further enhance customer convenience, T Store implements continuous upgrades to its
system and services, as well as UI, while increasing its responsiveness to customer requests. 
 
KT and LG U+ subscribers interested in using T Store can visit its mobile website (m.tstore.co.kr) for immediate download. 
 
Currently, T Store is available on 93 Android-based models, of which 55 are serviced by SK Telecom, 21 by KT, with 17 models
working on LG U+ network. SK Planet plans to further increase the number to include nearly every Android smart device released
in Korea in the future.
 
“Based on its policy of joint growth, innovation and openness, T Store has been committed to fostering a healthy mobile ecosystem
at home and abroad,” said Park Jung-min, SK Planet’s Head of T Store Business Division. “We will continue to make daring and
ceaseless efforts to grow T Store into a global content distribution hub that attracts users from all over the world.”