-  SK Planet’s hoppin expanded its availability to include KT and LG U+ subscribers, after initially providing the service to
    SK Telecom customers
-  Users can seamlessly switch between smartphone, tablet PC, and even PC to watch a single video
-  Offers 15,000 + free and paid videos under the categories of TV Show, Movies, Kids, and more, while providing unlimited
    access packages for a flat fee  
-  Plans to release iOS version in August and continue to evolve into N Screen platform specializing in VOD

Seoul, Korea, August 8, 2012 — SK Planet today announced that the company’s N Screen* Service hoppin (www.hoppin.com)
is now available to all mobile subscribers, regardless of their service provider.

* N Screen Service: service that enables users to consume content across multiple connected devices such as smartphone,
tablet PC, and PC in a seamless way. The “N” stands for numerous and N Screen, also referred to as multi-screen service,
is based on cloud computing technology, giving users access to content on server via multiple devices without limits in time
and space. 

Thanks to the increased availability, KT and LG U+ subscribers can now enjoy TV shows, movies, and other VOD content on
hoppin, while on the go.

SK Planet’s hoppin was launched on January 2011 as VOD service platform that enables users to watch video across multiple
smart devices such as smartphone, tablet PC, and even PC seamlessly.

As access to hoppin is expanded to subscribers of all three mobile carriers, KT and LG U+ customers can now enjoy 15,000
videos in TV Show, Movies, Animation, Kids and other categories by streaming or downloading. 

SK Planet’s hoppin is seeing a rapid jump in the number of subscribers, which now stands at 2.5 million and is growing on
average by 10,000 users per day, thanks to increase in LTE coverage and large screen smartphone penetration.

SK Planet’s VOD service platform differentiates itself by offering quality content without charge. Video clips of Gag Concert,
Korea’s popular television sketch comedy is available for free during the first week after they air. Moreover, hoppin has a
special screening room featuring must-watch videos from SNS and news without fee. In addition, hoppin also offers 15,000+
VOD content in TV Show, Movies, US TV Series, Animation, Education, and other categories.   

SK Planet also offers customized Subscription Video on Demand services that give users unlimited access to a selection of
programs for a flat fee. ‘TV Mania’ subscribers can watch TV shows as often as they wish for a fixed rate, ‘Kid’s Screening
Room’ lets younger viewers to enjoy popular contents such as Pororo, Tayo, Cocomong without limit, subscribers to ‘Unlimited
Disney’ are given access to an unlimited number of Disney movies, and film fans will be interested in paying a flat fee for
unlimited viewing of films in ‘Movie Central’.

“As growing number of people use smart devices and have access to high-speed internet, we’re seeing an increase in demand
for content that meet individual preferences and usage needs,” said Lee Hae-yeol, SK Planet’s Head of hoppin Business
Division. “We will continue to identify service features and ideas that add more value to hoppin and grow it into a differentiated
VOD platform where customers enjoy TV shows and movies of their liking anytime, anywhere.”

Meanwhile, during the month of August, new customers will be rewarded with 3,500 hoppin points and users who sign up for
automatic bill payment of monthly subscription fee will enjoy 50% discount on the first two months of their usage fee. In addition,
subscribers to ‘TV Mania’ will receive a complimentary pass to ‘Movie Central’ (monthly subscription of KRW 5,000) and the
offer lasts until year-end.