-  Corporate brochure awarded with iF Design Award 2014, one of the most internationally acclaimed
    honors of its kind
- Overall design combines simplicity with modernness and functionality, as it reflects SK Planet’s characteristics
    of encompassing diverse business areas
-  SK Planet’s corporate brochure that represents innovative corporate identity receives approval from
    one of the most prestigious design competitions around the world

Seoul, Korea, January 27, 2014—SK Planet today announced that its corporate brochure received iF Communication
Design Award 2014, one of the most internationally renowned design award. 

Along with German’s Red Dot Design Award and US IDEA Award, iF Design Award is one of the three most influential
design competitions in the world. Since its establishment in 1954, it annually honors outstanding achievements
in different categories. An internationally renowned jury chooses winners that distinguish themselves with cutting-edge
design, innovation and brand value.   

SK Planet’s award-winning corporate brochure takes into account of the characteristics of SK Planet that encompasses
diverse business areas and is conveniently designed to allow readers to read both volumes by holding them with one
hand. Its creative and edgy front cover features hologram and its overall design combines simplicity with modernness
and functionality.

Winning iF is a seal of approval from one of the most prestigious awards around the world and is meaningful in that
corporate brochure that reflects SK Planet’s innovative corporate identity was recognized for its creativity and value.

SK Planet has been recognized with numerous awards for its creative design. Its corporate website won the 2013
Design Innovation Prize at the Web Award Korea ceremony as well as the Good Design Award Grand Prize
(KIPO Commissioner Prize). The company was also awarded with the 2013 International Business Award Silver
Prize for its in-house magazine.  

“The win provides an opportunity to make SK Planet’s values known to global markets,” said Kim Young-chul,
SK Planet’s Head of Corporate Center. “We will make our innovative corporate image known by submitting our
designs to diverse competitions and utilize them as a stepping stone to global expansion.”  

The PDF version of SK Planet’s award-winning corporate brochure is available for download at the company’s
official website.