-  To hold ‘Membership Cashbag’ program for three months, starting August 1, offering users up to 15%
of their purchase amount as T Store Cash
-  T Store Cash rebate will be processed every Wednesday through the user’s account and can be used
like cash to purchase games, app, music, cartoon, VOD, and e-book
-  Following the nation’s first ‘One Free App a Day’ service, T Store to roll out ‘Membership Cashbag’
program that boasts highest level of cash-back rates in Korea

Seoul, Korea, July 31, 2014—SK Planet’s T Store announced a stronger customer benefit program
‘Membership Cashbag’ which will offer users up to 15% of their purchase amount as T Store Cash in
the categories of games, app, music, VOD, and e-book. The program is scheduled to run for three
months, kicking off on August 1.
 
T Store is Korea’s leading open market for mobile content, favored by 22.7 million registered users
who enjoy its 2.2 million published content offerings. As of July, T Store crossed the milestone of 2.1 billion
cumulative downloads. As the largest marketplace of its kind in Korea, T Store allows users to purchase a
wide selection of digital contents such as games, app, music, VOD, and e-book that are accessible via
smartphone and tablet PC.
 
Under the ‘Membership Cashbag’ program, T Store customers will get back 3~15% of the purchase price
in T Store Cash, depending on the content category. Cash-back rates vary according to content category as
well as customer class determined by previous 3-month purchase history at T Store. Rebate will be processed
automatically every Wednesday through the user’s account.
 
Platinum Class customers, for example, will receive 15% back on their games or app purchases and 5%
on their purchases on e-book, VOD, music, and cartoon category. T Store Cash rewards are valid for 30 days
and can be used like cash to purchase any content published on T Store such as games, app, music, cartoon,
VOD, and e-book with the exception content in shopping/coupon category. 
 
Since the launch of T Store, SK Planet has provided unique customer benefit programs. For the first time
in Korea, T Store handed out one paid app on T Store free of charge every day to allow larger number of users
enjoy quality apps. And the launch of ‘Membership Cashbag’ program is expected to deliver greater actual
benefits to customers as it boasts the highest level of cash-back rates in Korea.   
 
“Membership Cashbag is just one more value added difference that we bring to our 22.7 million customers,”
said Lee Jae-hwan, Head of Digital Content Business Division of SK Planet. “SK Planet will continue to make
bold and innovative efforts to impress the market with unique and differentiated services.”