Logo Mark
- SK Planet selected red (SK’s corporate color) as the main logo color to convey the passionate and energetic and qualities of SK and orange to emphasize SK Planet’s commitment to happiness and customer friendly orientation. And the logo was designed with an emphasis on softness and flexibility. The visual identity is a combination of symbolic forms that suggest the uplifting and transformational qualities of a kite, a butterfly and the innovation of a satellite. The wings soaring upward are called the “wings of happiness” and they are always used in combination with the logo mark.
