-  SK Planet’s hoppin has topped 3.5 million subscribers and surpassed 22,000 VOD offerings in just two years
    after debut
-  Hoppin will be linked to Smart DMB from this month, expanding the platform on which is offers its services
-  Will celebrate two year anniversary by giving away buy one get one free coupon in the TV and Movies category
   on January 26

Seoul, Korea, January 25, 2013—SK Planet today announced that hoppin (www.hoppin.com) has topped 3.5 million
subscribers in merely two years after service launch, establishing itself as Korea’s top mobile VOD service. 

SK Planet’s hoppin allows users to enjoy video across multiple devices such as smartphone, tablet PC, and PC seamlessly
by featuring 22,000 videos in TV Show, Movies, Animation, Kids and other categories. Users can choose to either stream
the content or download it for offline viewing, depending on their usage pattern and network condition. 

Since its debut in January 2011, hoppin has offered differentiated services that include ▲ diverse unlimited access plans
▲ movies, TV program, animation, educational content for preschoolers, content sourced from major overseas distributors,
and ▲’reserved download’ and 30-minute preview feature. As a result, hoppin has posted an impressive growth both
in sales and subscriber base.

Hoppin hit 1.6 million subscribers in just one year after service opening and continued its growth momentum to cross the
3 million milestone ten months later, surpassing 3.5 million subscribers as of January 2013. Hoppin saw its sales and
subscription to unlimited access plans grow by nine-fold and seven-fold, respectively, compared to the previous year,
thereby securing a solid sales structure and growth.     

Starting from the end of January, hoppin will be linked to the VOD service of ‘Smart DMB,’ a terrestrial DMB application
for smartphone. The platform on which it offers its services will therefore include DMB as well as mobile-based smart
device and web-based PC. Smart DMB will be made available on Samsung Galaxy Grand smartphone whose launched
is scheduled for the end of January, with plans to expand to other models.

“As a mobile VOD service, hoppin has made impressive growth both in terms of quality and quantity during the past
couple of years,” said Lee Hae-yeol, Senior Vice President and Head of hoppin Business Division of SK Planet. “We
will continue to make creative and innovative efforts to offer quality services that satisfy individual preferences and
usage patterns.”

Meanwhile, to celebrate the second anniversary of hoppin, SK Planet will hold a one-day giveaway event. Subscribers
who purchase a paid content in the TV and Movies category on January 26 will receive a coupon to enjoy the second
one free. Visit hoppin website or application for more information.