- The new SK Planet is officially launched on January 1 through merger of SK Planet and SK Marketing & Company
- Aggressive plans for entering the global market by delivering innovative customer value services built on top of big
   data capabilities

Seoul, Korea, February 1, 2013 – SK Planet officially announced that it merged with SK Marketing & Company.  
 
The new SK Planet will continue with its existing businesses—T Store, T Map, 11 St, hoppin, Smart Wallet, etc.—while taking
 on the businesses that had been run by SK Marketing & Company such as OK Cashbag, Advertising and Location Based
Services (LBS). With this merger SK Planet has made a major transition to become an integrated platform provider that truly
encompasses mobile, online and offline.
 
Seo Jin-woo, President and CEO of SK Planet, said: “The new SK Planet will strengthen the business infrastructure, such
as the big data collection and analysis capability. With digital contents and commerce as the core, we will deliver an integrated
platform service that is both very compelling and forward-looking.”
 
SK Planet plans to generate synergy around the three key business areas of digital contents, new commerce and marketing
communication while at the same time developing new growth drivers that may be used to target markets around the world.
 
The new SK Planet is currently worth KRW 2.4 trillion, and the revenue is about KRW 1.7 trillion per annum. SK Planet has
roughly about 1,700 employees.