- Completed installment of NFC tags at 760 designated seats for the launch of 「NFC&JOY」 service on September 17
- Sports fans can use their smartphones to order snack, locate parked car, check game schedule/player profile,
and customize uniform
- Anyone with a smartphone can use the service free of charge, regardless of their service provider
Seoul, Korea, September 16, 2011 ― SK Planet today announced that it will begin offering NFC&JOY, Korea’s first convenient and
compelling service that utilizes NFC tag and QR code, at Incheon Munhak Baseball Stadium, home to SK Wyverns,
on September 17, 2011.
NFC technology enables smartphone users visiting Incheon Munhak Baseball Stadium, regardless of their service provider, to
▲ place snack order and have their order delivered directly to their seat ▲ locate their parked car ▲ order jersey and request
printing of player’s name on the back at the stadium gift shop ▲ download caricature of their favorite player ▲ view player profile and
game schedule.
SK Planet installed NFC tags and QR codes at 760 designated table seats, key sites of the stadium, and parking lot to launch
the one-stop service.
※ NFC is a short-range radio technology that operates at 13.56MHz frequency and enables data transfers between devices
within a range of ten centimeters. Present and anticipated applications include mobile financial service, payment,
and user verification.
NFC&JOY features snack delivery service from Café Amoje located in Munhak Stadium. Customers can tap their smartphones
on the NFC tag, which pulls up a menu of 30 different food items. Users can then place orders and their food will be delivered
right to their seat. Another attraction of this service is that users are given priority delivery as compared to placing orders
over the phone.
Locating key facilities and their parked car wasn’t easy for visitors to Munhak stadium that takes up a large space of 42,117.38㎡
with five stories above ground and three stories below ground. SK Planet installed 70 NFC tags at the stadium and parking lot that
enable users to store a map of where their car is or have it sent via SMS. The service also provides an area map to assist users
to easily locate parked zone and key sites of the stadium.
There are other features that add enjoyment and convenience to sports fans’ visit to the stadium.
Wyverns Shop, a stadium gift shop, allows customers to order custom jersey and request printing of a player’s name
on the back via smartphone. Users simply tap the NFC tag on their seat to automatically launch a custom order application.
Users then select player’s name they wish to print on the jersey and a text message notification is sent to their phone
when the jersey is ready for pick up. In this way, the service allows customers to skip long lines.
SK Planet predicts that the NFC tap-to-order service will drastically cut down on average customer waiting time of
45 minutes on weekends.
Moreover, users can download player profile and image file, simply by tapping NFC tags on a player’s caricature image of their choice.
SK Planet plans to pilot run NFC&JOY during the 2011 regular baseball season before official rollout in 2012.
“SK Planet is constantly looking for ways to use its leading NFC technology to enhance customer experience and convenience,
as seen in the case of Munhak Stadium,” said Kim Su-il, SK Planet’s Head of Commerce Business Division.
“We will continue to work with outside partners to build an NFC ecosystem and facilitate the adoption of NFC-enabled services.”
Meanwhile, SK Planet has been designated as a contractor for the Smart RFID trial project by the Ministry of Knowledge Economy
in last April and assigned to participate in the NFC pilot project in the Myeong-dong area by the Korean Communications Commission.
The company is leading the efforts to facilitate the widespread adoption of NFC technology in various industries.
