- Held partnership agreement signing ceremony with EA Korea on November 15 to promote T Ad-based mobile advertising
business
- Plans to offer EA’s fee-based games (Tetris 2011, Jewel Quest 3, etc.) free of charge via T Store by embedding T Ad-based
in-app advertising



Seoul, Korea, November 15, 2011 — SK Planet announced that it today signed a partnership agreement on mobile in-game
advertising with EA Korea, a Korean affiliate of global leading game developer Electronic Arts (EA).
Under the partnership, SK Planet will be able to provide fee-based games of EA Korea free of charge by embedding advertisements
within applications through T Ad, its mobile advertisement platform.
The company will offer five different kinds of free games embedded with T Ad in-app advertisements on a weekly basis via T Store.
Tetris 2011, one of the best-selling mobile games in the world, will be the first game to be available from November 15, followed by
Jewel Quest 3, Black Room 1, Black Room 2, and Black Room 3.
“SK Planet’s partnership with EA Korea represents a new form of alliance that successfully combines mobile advertising and game
publishing,” said Kim Soo-il, SK Planet’s Head of Commerce Business Division. “Looking forward, we plan to build an ecosystem
of mutual growth, harmony and collaboration that satisfies customers, developers and advertisers by establishing diverse types of
partnerships based on T Ad.”
Meanwhile, T Ad has reached 2 billion pageviews in just four months of its launch in July and the number is continuously on the rise.
SK Planet is shaping T Ad into a smart mobile advertising platform by releasing diverse types of advertisement package products
ranging from its existing in-app advertising model to full-screen banner, mobile web banner and T Store banner.
 
Developers can register and receive support for development at the official website of ‘T Ad’ (http://www.t-ad.co.kr), and the service
is also available at application stores including T Store, Android Market and App Store.