-  STARCALL gives K-pop fans the chance to exchange video calls with their favorite stars like Girls’ Generation and Super Junior
-  Sundew mobile application lets users crowdsource their friends for answers to their vexing questions
-  SoundBest Player enhances music experience with personalized audio settings

Seoul, Korea, November 29, 2011 — SK Planet today announced plans for full-fledged entry into global markets with its compelling
applications such as STARCALL, Sundew and SoundBest developed at its idea factory or application development organization,
officially named Product Development Factory (PDF).
 
SK Planet’s PDF, established last year as a business division dedicated to the offering of differentiated application services to users
of smartphone and tablet PC, has released 50+ applications including a hit series ALL THAT, with cumulative downloads surpassing
18 million. Since its establishment, SK Planet has been gearing up to release 11 new global application services until year-end,
targeting international markets and expansion of its platform.
 
STARCALL gives fans behind-the-scenes access to the lives of K-pop stars with is unique video calling feature that allows users
to not only receive video calls from their favorite K-pop artists but also respond with their own video fan mail. The video call application
already has a list of over 20 of K-pop performers including Girls’ Generation, Super Junior and SHINee. It also provides an

all-inclusive way to keep up on the daily lives of K-pop stars, by allowing users to interact with their favorite K-pop artists on SNS
as well as receiving targeted news feeds that deliver the latest news and headlines.
 
Sundew is a dynamic social question-and-answer service based on user’s trusted friend network. The application lets users
pose a question to selected people in their mobile phone contact list and SNS friends. There have been questions raised about
the reliability of answers posted on existing Q&A services, but Sundew enables users to ask and forward questions to their
contact list or to their friends’ contacts, allowing them to get reliable and professional answers within a trusted network.
 
SoundBest Player is an example of what can be achieved when a smaller-sized company with technological edge joins hands
with a giant firm with marketing capability. The personalized audio enhancement application, deployed with Klisten’s WiseAudio
solution, tests and isolates user’s personal hearing curve which are converted into optimal equalizer settings that, when employed,
create an entirely personalized audio experience. By uncovering the frequencies that users have difficulty hearing and adjusting
audio output levels accordingly, SoundBest Player also protects user’s hearing.
 
SK Planet plans to release STARCALL and SoundBest on Apple App Store following last week’s roll out on T Store and Android
Market, while preparing to introduce Sundew on all three markets soon. Targeting global customers, STARCALL is available in
English and Chinese (both simplified and traditional Chinese), SoundBest in English, Japanese, German and Spanish, and Sundew
in English (services also available in Korean).
 
“SK Planet’s idea factory or PDF is driven by entrepreneurship, creativity and people who have passion for delivering new value to
customers,” said Lee Joo-sik, SK Planet’s Head of Service Platform Business Unit. “By building on its experience and collaborating
with domestic and overseas partners, it aims to pioneer the global mobile content market.”