-  In the fund raising campaign where 135,000 T Map customers participated, SK Planet donated KRW 100 every time T Map
   customers used T Map Public Transportation Service or shared posts about the campaign on SNS
-  SK Planet donated KRW 30 million to Good Neighbors to help finance transportation cost for students from low-income
    backgrounds

Seoul, Korea, August 10, 2012 — SK Planet today announced that T Map’s Happy Bus fundraising campaign for low-income
students came to a close with a total of KRW 30 million raised, thanks to the participation of 135,000 customers.
 
In the monthlong campaign held from June 15 to July 15, SK Planet set aside KRW 100 for donation – at no cost to customers –
every time T Map users searched for directions to destination using public transit, checked bus arrival information, or shared
posts about the campaign on SSN.
 
SK Planet today donated total funds raised in Happy Bus campaign to Good Neighbors, a non-governmental organization
engaged in humanitarian relief operations around the world, which will use the donation to support public transportation
cost of students from low-income families through its 42 branches and projects including community child centers,
counseling centers, and group homes. 
 
“We are glad to have the opportunity to provide financial assistance to students in need together with our customers,” said Kim
Jang-uk, SK Planet’s Head of Open Social Business Division. “Going forward, T Map, Korea’s leading location-based service
will continue to bring creative energy and make ceaseless efforts to deliver greater value to customers.”
 
T Map used by 14.5 million customers is a one-stop location-based service that not only provides real-time navigation services
to drivers, but makes real-time bus location and status information available to pedestrians, while enabling them to find nearby
places and get local information.
 
T Map is available for download on SK Planet’s T Store (m.tstore.co.kr), Google Play, or Apple’s App Store.