-  T Map holds 3-week fundraising campaign under the name of ‘Happy Bus Campaign’ with Good Neighbors, starting
    from June 15
-  T Map will donate KRW 100 every time T Map customers use T Map Public Transportation Service or share posts
    about the campaign on SNS
-  Plans to hold guerilla marketing event, giving away restaurant gift cards and movie passes to campaign participants

Seoul, Korea, June 14, 2012 — SK Planet today announced that T Map, its mobile location-based services,
partnered with will Good Neighbors to launch ‘Happy Bus’ campaign, aimed at financing transportation
cost for low-income students.

During the 3-week fundraising campaign to kick off tomorrow, SK Planet will set aside KRW 100 for donation every time
T Map users search for public transportation directions or check bus arrival information.   

In addition, T Map added a social feature to the campaign with plans to contribute KRW 100 every time individuals share posts
about the Happy Bus campaign on Facebook, Twitter or C-Log.

SK Planet will deliver funds raised in the campaign to Good Neighbors in July, which will use the donated amount to help
finance public transportation cost for students from underprivileged families.

Progress and status updates on the Happy Bus Campaign will be displayed on its mobile site
as well as website, and the company plans to hold guerilla marketing event to give away
restaurant gift cards and movie passes to campaign participants.

T Map added a new feature called T Map Public Transportation Service in May that reflects live public transit information
to enhance customer convenience. Thanks to the new addition, T Map users can search for nearest subway station,
bus routes, live bus arrival information, and get public transit directions for the quickest route to destination.

“We are thrilled to run this meaningful campaign with our 13 million T Map customers,” said Kim Jang-uk, SK Planet’s
Head of Open Social Business Division. “Going forward, T Map will spare no effort to deliver differentiated location-based
services to our customers.”

Meanwhile, T Map is available for download on SK Planet’s T Store, Google Play and Apple’s App Store.