Body Shortcuts

SK Planet

KO EN
Home
PR Center
Press Releases

Press Releases

SK planet’s latest official press releases

SK Planet’s Smart Wallet Subscribers Top 5 Million!

2012.06.25
-  Available for all Android and iOS smartphones, with KT and LG U+ subscribers using the service exceeding 1 million
-  Has issued 12 million loyalty cards and is continuing its growth momentum by expanding the list of strategic partners
-  The only tech firm invited by GSMA to present at 2012 MAE, Asia’s largest mobile industry event, drawing strong
    interest from the industry

-  To mark the 5 million user milestone, Smart Wallet will hold giveaway event for 14 days from June 25 to July 8

Seoul, Korea, June 25, 2012 — SK Planet today announced that its Smart Wallet, Korea’s largest mobile wallet service
crossed the milestone of 5 million subscribers in just two years after launch.

While the majority of electronic wallet services launched to strengthen customer service are struggling to secure subscribers,
growth for Smart Wallet has been strong since nationwide launch two years ago. With subscribers exceeding 5 million this month,
Smart Wallet has reinforced its position as a leader in Korea’s mobile wallet industry.

Moreover, subscribers to KT and LG U+ using Smart Wallet grew to surpass 1 million, demonstrating that Smart Wallet
established itself as a service used by all, regardless of mobile network carrier.

Since opening its services in June 2010, Smart Wallet has continued its growth momentum, with subscribers hitting 1 million
in just nine months after launch, 3 million in November last year, and 5 million recently. Smart Wallet has issued nearly
12 million loyalty or point cards and formed alliances with 50 partners. Its expanding list of partners include convenience store
franchises with which it joined forces to offer nationwide mobile gift card service and Hana Bank which it launched Smart Wallet
Cashnut with, enabling users to transfer money using mobile phone number.

Meanwhile, the company gave a presentation on its mobile payment service - sharing its operational knowhow and blueprint
for the future - at 2012 Mobile Asia Expo (MAE), Asia's leading mobile industry event where SK Planet was the only tech firm
invited by the Global System for Mobile Communications Association (GSMA) to present such services. Moreover, Google
Chairman Eric Schmidt approached the company for a partnership in the field during his visit to Korea at the close of last year.    

“Crossing the 5 million mark is indicative of the fact that Smart Wallet has indeed established itself as Korea’s leading mobile
wallet service,” said Kim Soo-il, SK Planet’s Head of Commerce Business Unit. “Going forward, we will continue to make
innovative upgrades and creative additions to Smart Wallet to develop it as a globally-recognized mobile wallet that is the object
of envy of not only Korean service providers but also overseas operators.”

To mark the 5 million subscriber milestone, SK Planet will hold a giveaway event for two weeks from June 25 to July 8, giving
its Smart Wallet customers a chance to win a solid gold ring, water park pass, FamilyMart mobile gift card, and many more.
For more information, visit Smart Wallet official website at www.smartwallet.co.kr or check Smart Wallet event menu.