- Enables users to join membership program, search for performances, manage tickets bought, receive free
ticketsand save loyalty points on mobile
- Evolving mobile wallet that covers shopping, dining, leisure, airline, aesthetics and performing arts
Seoul, Korea, April 16, 2013—SK Planet today announced that Smart Wallet users can now enjoy the full benefits
of Seoul Arts Center Membership through mobile. Smart Wallet is the largest mobile wallet service in Korea.
The Seoul Arts Center is the first and leading cultural complex in Korea. Since opening 25 years ago, SAC has received
over 40 million visitors. As a way of promoting culture and arts to the wider public, SAC offers SAC Membership and
SACteensprograms both of which are for free with the latter targeting teenagers. SAC also delivers more premium
benefits to Gold and Blue members who contribute membership fees.
Smart Wallet users can sign up for membership, search for performances, manage tickets bought, receive
complimentary tickets and load loyalty points via their app. The SAC Membership on Smart Wallet is the first membership
program in performing arts to be delivered through mobile devices. A simple download of the SAC Membership card in
Smart Wallet will allow users to manage their loyalty points, receive notifications and check for available coupons anytime.
Only free membership is accessible via Smart Wallet, and the plan is to expand the offering to also cover premium
membership programs.
Smart Wallet has steadily widened its range of membership card services, which now includes shopping, leisure, dining,
airline, aesthetics and with the newly added SAC membership, performing arts. Smart Wallet delivers convenience
by allowing users to transfer their daily membership activities onto the mobile device, and it continues to evolve
by adding new payment capabilities and coupons to keep its competitive edge alive.
“Mobile wallet providers need to focus on how the everyday lives of our users can be mediated through mobile,” said
Hong Sung-min, Vice President of Smart Wallet Group of SK Planet. “As Korea’s largest mobile wallet service, we will
concentrate on enabling our users to enjoy their mobile life wherever and whenever.”
Smart Wallet can be used in over 80,000 stores of some 220 brands in Korea. It is the undisputed leader with a total
membership of 9 million people and over 30 million cards downloaded. Smart Wallet is accessible by Android and
iOS smartphones regardless of the mobile network carrier of choice. The app can be downloaded at T Store, Google
Play and Apple App Store.
