-  Provides mobile customer contact points to promising SOHO fashion brands and seamless purchase experience
    to consumers
-  Users can subscribe to contents offered by fashion magazines and brands of choice to perfect their unique style
-  To sponsor participation of partner brands in the K-POP Collection in Seoul, uniquely formatted to combine fashion
    show and K-Pop concert

Seoul, Korea, April 17, 2013—SK Planet today announced the release of Stylebook, an application that delivers up-to-date
information on the latest fashion trends and products from hot SOHO brands.

Stylebook is an application dedicated to fashion and style. It offers a mobile channel for small and medium SOHO brands
that concentrate on the virtual marketplace to reach their potential customers more effectively. Consumers can also enjoy
easier access to lesser known but very unique brands using their mobile devices.

Stylebook aggregates information on the newest fashion goods from SOHO brands for quick view at the touch of one’s
fingertips. It also delivers style related contents created by the trendiest fashion magazines. Users can sign up for updates
from their preferred brands and magazines. Each time new information is put up Stylebook sends an alarm to notify the
subscriber.

Stylebook is all about convenience and simplicity. Users can easily share their fashion interests on SNS and buy goods
that catch their eyes simply by moving to the online shopping mall carrying the merchandise. SK Planet has also created
the Stylebook page as part of Basket, which is an online search service for shopping information.
Users of the mobile Stylebook app can have access to the same contents and information about their favorite brands online.    

“SK Planet has had various programs to promote SOHO brands launched by talented designers in Korea,” said Lee Hae-yeol,
Senior Vice President and Head of hoppin Business Division of SK Planet. “Our new Stylebook app brings fashion contents
into the mobile environment to offer a novel marketplace benefiting both the consumers and the businesses.”

SK Planet will sponsor their partner brands to participate in fashion shows and exhibitions staged as part of the K-POP
Collection in Seoul event held on April 20 and 21 in the Olympic Gymnastics Hall. K-POP Collection is a rare and novel
opportunity to enjoy fashion and music concerts at one venue. The audience can use the Stylebook app to access information
about the fashion items as models flaunt them on the runway. Purchases can also be made on the spot using the app.  

As a supporter of Korea’s promising young brands in markets both home and abroad, SK Planet continues to provide new
marketing platforms that connect the online and the offline by sponsoring major events such as K-POP Collection and the
Super Model Contest.