-  In three years after service launch in June 2010, Smart Wallet attracted over 10 million subscribers and issued over
   30 million mobile cards
-  Offers unparalleled services with customer-centric strategy and an open business structure that is favorable to its
    partners, while providing powerful mobile marketing platform

Seoul, Korea, June 3, 2013—SK Planet today announced that its mobile wallet service Smart Wallet has crossed the milestone
of 10 million subscribers in three years after launch.

SK Planet’s Smart Wallet is indisputably the largest mobile wallet service in Korea that supports the issuance and management
of membership cards and various mobile payment methods such as coupons, gifticons, credit cards and vouchers. 

Since opening its services in June 2010, Smart Wallet has continued its strong growth momentum, with subscribers hitting
1 million in just nine months after launch, 5 million in June 2012, and 10 million in merely three years after release, setting
an unprecedented milestone in the mobile wallet industry.

Smart Wallet is also increasing its potential as a marketing platform. Contact point between businesses and customers
is growing at a rapid pace, as cards issued by Smart Wallet numbers over 30 million after surpassing 20 million at the
year’s start.   

SK Planet says Smart Wallet’s success lies in its customer-centric strategy and an open business structure that is favorable
to its partners.

Smart Wallet puts customers at the center of its business strategy. By allowing users to transfer their daily membership
activities onto the mobile device, it gives users convenient access to services such as membership subscription, points
management and coupon redemption. Moreover, Smart Wallet has established an unparalleled line-up of membership
programs with a great focus on customer convenience.

Smart Wallet is partner to over 220 brands including OK Cashbag, SPC Happy Point, CJ ONE, Lotte Members, GS&POINT,
Korean Air Skypass, Asiana Airlines, Amorepacific Beauty Point, Kyobo, MegaBox, LG Electronics, Seoul Arts Center and
Hyundai Department Store, offering customers access to a complete line-up of membership programs that cover shopping,
leisure, dining, air travel and beauty service as well as performing arts.

In addition, continuous upgrades to the system have been implemented. Smart Wallet has revamped its user interface,
added new payment methods such as coupons, gifticons and gift certificates, while providing widget. Going forward,
Smart Wallet plans to bolster payment services and expand into areas such as mobile ticket and identification card to bring
added convenience to customers and evolve into a mobile service that enhances daily lives.

Moreover, Smart Wallet has an open business structure that is favorable to its partners. It is open to any business
operator who wishes to join, building a structure where individual partner success translates into Smart Wallet success.

Smart Wallet first completed an open business structure that is easily accessible not only by nation-wide business
operators but also by micro-enterprises, small and medium coupon issuers and social commerce service providers
by offering convenient sign-up process, stronger authentication as well as simplified registration.

Smart Wallet also maximized customer recruitment and revenue growth by giving partners access to effective mobile
marketing tools—e.g. real-time notification, targeted coupon offers, tie-in promotions—that allows interactive communication
with a subscriber base that exceeds 10 million. Early this year, Smart Wallet opened Marketing Plus 
in which partners can manage content, hold events and promotions and even view
real-time business performances.

“Long before the mobile wallet market was formed, Smart Wallet saw its potential and started to bring to market services
that focus on delivering customer convenience, while giving businesses access to new marketing tools,” said Hong Sung-min,
Head of SK Planet’s Smart Wallet Group. “By growing with customers and partners, Smart Wallet achieved the milestone of
crossing the 10 million mark and presented the direction that mobile wallet should be taking.”

To celebrate the 10 million user milestone, Smart Wallet will host a lucky draw until June 12. New subscribers and customers
who already have ‘Today’s Card’ that is disclosed everyday on Smart Wallet will get a chance to win giveaways whose total value
is KRW 400 million. For more information, click event banner in Smart Wallet application or visit online event
page.
Smart Wallet can be downloaded at T Store, Google Play and Apple App Store, regardless of the preferred mobile network carrier.