-  Introduces ‘Rewards Point Value-Up’ program to boost the value of customer’s OK Cashbag points 365 days a year
   : Offers customers the ability to redeem points for everyday purchases and enjoy special discounts at over 50
   participating retailers in the categories of dining, entertainment, shopping, online shopping mall, etc. 
-  Showcases an up-to-date mobile feature that leverages LBS technology to allow customers receive coupons
     issued by nearby participating merchants, while utilizing NFC technology to give users the ability to access store
     information, participate in various promotional events and collect free OK Cashbag points

Seoul, Korea, October 11, 2013—SK Planet today announced that the company held the New OK Cashbag launch
ceremony at the Korea Chamber of Commerce & Industry (KCCI) located at Namdaemun to showcase OK
Cashbag’s new brand logo, unique benefits as well as compelling mobile features. OK Cashbag is indisputably
Korea’s largest integrated loyalty points program with over 36 million members. The event marks the transformation
of OK Cashbag into a fresh, new and powerful service 14 years after its initial launch.

The highlights of the New OK Cashbag include ‘Rewards Point Value-Up’ program designed to offer dramatic
discounts 365 days a year as well as stronger mobile feature that offers users the ability to use OK Cashbag
from anywhere at any time, in a hassle-free manner.     

‘Rewards Point Value-Up’ program lets customers enjoy benefits that outvalue the actual OK Cashbag points
they redeemed. For example, users who use OK Cashbag points worth 10% of the purchase amount can enjoy
15~20% discount benefits.

To make the service available, SK Planet signed partnerships with over 50 online and offline businesses in
▲Dining (Outback Steakhouse, Walkerhill, Blacksmith, Pizza Hut, Domino’s Pizza, KFC, etc.), ▲Entertainment
(Lotte Cinema), ▲ Shopping (Shoe Marker) and ▲Online Shopping Mall (11st, G Market, Auction, NS
HomeShopping, etc.). The above partnering brands will offer year-round dramatic discount benefits to customers
who redeem OK Cashbag points to pay for services or products.

Users can find each participating retailer’s discount benefits on OK Cashbag application and enjoy the offer
after verifying their point balances and OK Cashbag password. SK Planet plans to expand the number and scope
of partners and benefits to deliver greater value to customers.  

Moreover, the New OK Cashbag leverages Location Based Service (LBS) and Near Field Communication (NFC)
technology to present upgraded mobile feature that allows users to access the service from anywhere,
at any time, in a hassle-free manner. 

Based on customer location information, the service pulls up available coupons such as discount offers and buy
1 get 1 free coupon issued by nearby participating restaurants and merchants. As these mobile coupons can be
easily redeemed through OK Cashbag application and mobile website, it is expected to increase the revenue
stream of not only large partners but also micro-enterprises across the nation.

Moreover, SK Planet installed NFC tags at OK Cashbag merchants located in hip and exciting destinations such
as college vicinity and Garosu-gil. Simply by holding their smartphones over the NFC tag, customers can check
store information and view available OK Cashbag promotions and events. Users can also collect free OK Cashbag
points by watching reward-based mobile ads or filling out a survey through OK Cashbag application.   

“As the provider of integrated rewards point program favored by majority of customers in Korea, we have been
focusing on offering up-to-date and compelling services that reflect the changing needs of the customer,” said
Lee Joon-sik, Senior Vice President and Head of OK Cashbag Business Division of SK Planet. “We will continue
to introduce new programs that boost the value of OK Cashbag points such as ‘Rewards Point Value-Up’ and
innovate its mobile feature by leveraging cutting-edge technologies such as LBS and NFC to make the service
available to customers anytime, anywhere.”

To celebrate the launch of the New OK Cashbag, SK Planet will host the Mobile Thousand Points Festival
to allow customers who have download OK Cashbag application to enjoy 30-fold value on 1,000 points. Instant
Lottery Festival will provide up to KRW 100 million worth of OK Cashbag points in total, giving away 1 million
points every day until year-end. The company also plans to hold diverse events such as Patron Competition that
enables customers to collect OK Cashbag points by swiping their smartphones over a NFC tag installed at
OK Cashbag merchants located in the vicinity of Konkuk and Sungkyunkwan University. Visit OK Cashbag
application and official website at www.okcashbag.com for detailed information.