-  Special Megabox Movie Sets to be sold exclusively on 11st
-  To hold events to promote Megabox app on T store and to offer to T map customers coupons
    for combo purchases
-  To co-host Cinema Talk Shows, a combination of movie and lecture, across six months for 1,800
    underprivileged youths 

Seoul, Korea, November 6, 2013—SK Planet (CEO: Jinwoo Seo, www.skplanet.com) announced that
it will partner with Megabox (CEO:  Yeo Hwan-joo, www.megabox.co.kr) in marketing and CSR activities
to help the youth in vulnerable groups.

The two companies will meet today in SK T Tower in Seoul to sign an MOU for strategic partnership.
For three months starting November, SK Planet’s online shopping mall 11st will be selling exclusive
package deals for premium theater tickets and Megabox movie and drink sets for the couple as well as
the solo moviegoer. All buyers of Megabox deals will receive 1,100 loyalty points valid for use on 11st.
The luckier few can hope to win tickets to Megabox movies or stage performances through a lucky draw.

SK Planet’s T Store and T Map will also launch their three-month events respectively in December
and January. During the event period, customers who have downloaded the Megabox app from
T Store will be given 500 T Store cash and 1,000 Megabox membership points. There will be another
campaign for those who have searched the location of Megabox on T Map. Each person will be given
a coupon worth KRW 1,000 that may be used to purchase a Megabox combo deal.

The alliance between the two companies goes beyond co-marketing. They have planned for Cinema
Talk Shows to which they will invite underprivileged teens. Cinema Talk Shows will consist of a movie
followed by a lecture, and there will be six shows each hosted in a different city. There will be one show
per month with 300 seats available each time, which adds up to 1,800 seats for the six shows combined.
Invited participants will be given transportation support, a chance to enjoy a great movie and to listen
to the Hope Lecture delivered by a celebrity speaker. The organizers are planning to make these shows
both entertaining and inspiring.

“I’m very happy to announce a great partnership with Megabox that will give our customers a chance
to enjoy cultural contents at a more affordable price and an exciting and inspiring program for our youth,”
said Jun won-tae, Senior Vice President of Marketing at SK Planet. “We will continue our marketing
partnerships and CSR activities to deliver greater values to our customers while living up to our social
responsibilities.”