-  Service CardTM feature gives easier access to favorite apps like Facebook, Nate Pann/Issue up and Weather
-  Intuitive and convenient screen layout, interesting themes, efficient app management tools enhance
   smartphone experience
-  Gift event to continue until 24th on Facebook fan page with hot prizes including iPad mini, Beats by
    Dr. Dre and others  

Seoul, Korea, December 4, 2013—SK Planet today announced the launch of Launcher Planet (www.launcherplanet.com),
which offers a quick and easy way of spicing up the smartphone’s home screen.

The launcher is a type of service that enables the user to customize and reconfigure the home screen to meet personal
preferences. Launcher Planet is the first of its kind in Korea to introduce the Service CardTM, which allows the user to
just flick the home screen to the right for easy access to Facebook, Nate Pann/Issue Up, Weather, Call/SMS and other
favorite apps.
Service CardTM provides an extremely convenient experience with simple and dynamic motion UI. It allows you to pick
the most frequently used core apps for the idle screen which can be loaded simply by flicking through.

Other benefits include the intuitive and user-friendly layout through which it ensures fast and reliable loading.
Fun themes featuring some of the most popular characters such as Larva, Hello Kitty and Molang will spruce
up your device while app management tools including launcher bar and folder management deliver efficiency.

Launcher Planet is available for free at T Store and Google Play Store for all smartphones with Android OS
version 4.0.2 and above. Users may choose from a wide selection of downloadable themes.  

A special gift event will be held until the 24th to celebrate the service launch. To participate simply click ‘Like’ on
the Launcher Planet’s Facebook fan page and leave a supportive
comment. Lucky winners can walk away with an iPad mini (16GB), a Beats by Dr. Dre headphone, a cup of Starbucks
Americano or a hoppin gift certificate.

“Launcher Planet, which had gained much interest from smartphone users even before its official release,
is finally available,” said John M. Park, Senior Vice President of Platform Product Management of SK Planet.
“We will continue to add new Service Cards such as 11st and LTE and partner with other services to deliver
new offerings that can satisfy the varying needs of our customers.”