-  Partners with Korea’s largest retailers E-Mart and CU, enabling shoppers to transfer
   their daily membership activities onto the mobile
-  Establishes itself as the leading mobile wallet in Korea as it broadens customer range to include housewives
    and office workers in their 30s and 40s as well as teens

Seoul, Korea, April 9, 2014—SK Planet’s Smart Wallet users can now enjoy the full benefits of E-mart
and CU membership through mobile.
 
SK Planet announced that following the recent addition of Korea’s largest retailer Shinsegae E-mart onto
its list of Smart Wallet partners, it today added a new rewards partner, largest convenience store franchise
operator CU.
 
With the addition of E-mart and CU membership, customers can now use Smart Wallet to collect, redeem
points and receive discounts at most hypermarkets and convenience stores across the nation.
  
SK Planet’s Smart Wallet is indisputably the largest mobile wallet service in Korea that supports the issuance
and management of membership cards and various mobile payment methods such as coupons, gifticons
and vouchers. 
 
Smart Wallet’s customer range has broadened as it added new partners in the retail industry. Previously,
women in their 20s and 30s were attracted to the mobile wallet service as its membership program mainly
covered dining, shopping, beauty, leisure, etc. Smart Wallet’s customer range now expanded to include
housewives and office workers in their 30s and 40s who are the main customers of hypermarkets as well as
teens who mainly use convenience stores. As it joins hands with retail giants, SK Planet expects that routine
buying activities will naturally transfer into smarter commerce activities.
 
“For merchants, Smart Wallet is an excellent marketing platform that lets them connect with target customers in
a friendly manner and for customers, the service is an efficient tool that help them find hidden economic benefits,”
said Jung Ki-won, Vice President of SK Planet. “Smart Wallet will continue to touch the everyday lives of its
customers and bring added convenience to them.”
 
Since opening its services in June 2010, Smart Wallet has continued its strong growth momentum. Its subscribers
reached 12 million and the number of cards issued surpassed 45 million, setting an unprecedented milestone
in the mobile wallet industry.
 
Moreover, Smart Wallet is partner to over 350 brands including OK Cashbag, SPC Happy Point, CJ ONE, Lotte
Members, GS&POINT, offering customers access to a complete line-up of membership programs that cover
shopping, leisure, dining, air travel and beauty service as well as performing arts. In addition, it implemented
continuous upgrades to the system while adding new payment methods such as coupons, gifticons and gift
certificates to increase its competitive edge.
 
Smart Wallet can be downloaded at T Store, Google Play and Apple App Store, regardless of the
preferred mobile network carrier.