-  Syrup’s membership cards embedded into a single IBK card
-  Allow shoppers to collect and redeem royalty points at different brands with a single card when using the integrated barcode card to make payment
- The expanded platform will establish a convenient O2O environment and deliver experiences that seamlessly cross online and offline channels 

Seoul, Korea, December 9, 2014—SK Planet (CEO: Jinwoo So, www.skplanet.com) has signed a partnership agreement with Industrial Bank of Korea (CEO: Kwon Seon-ju) for the launch of IBK card that will allow users to collect and redeem royalty points and receive benefits through a single barcode.

The Syrup integrated barcode function is designed to enable cardholders to combine points earned at different partnering merchants into one account or a single barcode.

SK Planet and Industrial Bank of Korea plans to first embed Syrup integrated barcode function into IBK-Syrup co-branded card scheduled for launch early next year.

The new co-branded card saves users time and hassle of carrying around multiple loyalty cards because this one card does it all. Shoppers can also keep track of collected points as well as discount coupons through Syrup app and enjoy shopping experience that seamlessly crosses online and offline channels.

Going forward, SK Planet will continue to expand the list of its partners in the banking and credit card industry to establish a convenient O2O environment.

Lee Joon-sik, Senior Vice President and Head of Commerce Business Division of SK Planet explained, “Under the partnership with IBK, SK Planet will deliver new values of Next Commerce which uses mobile to connect the online and offline worlds in the commerce market.” He added, “Going forward, SK Planet will continue its cooperation with diverse partners in the baking and credit card industry on various levels and create synergies that will lead to improving everyday convenience.”