- Re-exposes customers to products once viewed in shopping apps or mobile homepages in other partner ad media to maximize conversion
- To deliver more effective ads to mobile shopping operators based on beta test with 11st and partnership with major shopping hosting provider

Seoul, Korea, March 22, 2015—Syrup Ad (formerly T Ad) today launched a re-targeting ad offering optimized for the mobile commerce market.
 
Syrup Ad is a mobile advertising platform which leverages services and marketing infrastructures to support the mobile advertising campaigns of their clients. Since launching in July 2011, it has offered innovative ad products linked to various mobile services such as T Store, messaging, T Map and T Membership. Originally named T Ad, the platform was rebranded in line with SK Planet’s Next Commerce strategy to venture into O2O commerce in earnest.
 
Retargeting ad by Syrup showcases products consumers have browsed in a shopping app or a mobile homepage in other apps and/or mobile webs to unobtrusively lead to purchase. For instance, a customer who searched for a men’s spring jacket on 11st app will see the same blue jacket he’d looked at when he visits one of over 3,000 partner mobile apps and sites. A distinct benefit of Syrup Ad’s retargeting is that it supports retargeting between shopping apps and mobile apps.  
 
SK Planet announced that it will beta test retargeting with 11st, and work with mobile shopping malls and SOHO shopping mall hosting providers to deliver a truly effective platform optimized to the needs of diverse mobile shopping players.
 
Syrup Ad plans to diversify offerings for different advertiser types and characteristics. In the pipeline are widget-like video reward, big data-based targeting ad and shopping-optimized ad. The aim is to differentiate by attaching value-added services that appeal to target customers who are habitually checking their device screens. There are also plans to develop more customized ads powered by the most advanced communication technology available to target audience by location, time of day and situations among others.
 
Hong Sung-min, Head of Commerce Business Office 3, revealed, “We are working on a variety of mobile ad offerings designed to help shopping malls in the m-commerce ecosystem created by SK Planet to maximize their profitability.” He added, “We will strengthen our leadership position as the pioneering m-commerce ad platform with our retargeting ads that are optimized to reach mobile users based on their interests.”
 
Syrup Ad is very actively marketing its offerings to more than 400 advertisers and over 3,000 partner media. As of March 2015, the monthly PV has exceeded 5 billion.