SK Planet’s 11st (www.11st.co.kr) today announced that it has launched a major upgrade to 11STREET Global (global.11st.co.kr), a global online marketplace for shoppers residing outside of Korea. The site will celebrate its makeover and Chinese Singles' Day or GuanggunJie with a special promotion.

 Available in both English and Chinese, the newly launched 11STREET Global gives overseas shoppers access to a wide range of quality products listed by Korean sellers, and allows customers to combine multiple orders into the same parcel. Listed offerings that are and-picked by its professional merchandisers are available in over 100 countries worldwide including China, Singapore, and the U.S.

 In celebration of 11 Festival and Chinese Singles' Day, 11STREET Global will hold “11th Month of Deals” promotion
 from November 1 to 11.

 For the next 11 days, 11STREET Global will offer ▲ discounts of up to 50%, in the categories of beauty, fashion, kids, baby and more, ▲ shipping discounts of up to KRW 50,000 to 1,111 customers on a first come, first served basis, and ▲free photo cards for buyers of Exo goods.

 Recent upgrades to 11STREET Global include combining Chinese and English 11street into a unified site, and giving customers the ability to choose from a wide range of payment options including Paypal and Alipay, regardless of customer’s language and their country of residence.

 Additional updates include a simplified registration process that allows users to login and register with their social network accounts, ensuring optimal performance on different browsers, and improvements to its UIto make it simpler and user-friendly.

 11STREET Global will give overseas customers access to bestselling and latest products on 11st, while offering monthly deals, and seasonal events and promotions, allowing shoppers to discover unique selection of products at great value. Also 11STREET Global will launch mobile service in the end of this year.

 Lee Jin-woo, Director of SK Planet’s Affiliation Business Unit explained, “We launched a major upgrade to our global marketplace. It is where we create opportunities for Korean sellers by connecting them with customers in more than 100 countries around the world.” Commenting on the company’s plans for the future, Lee further emphasized, “We will
 strive to become global customer’s favorite destination for finding unique value and great selection, while at the same time, creating opportunities for Korean sellers to expand their sales channels and turn their unique ideas into global sales.”